Not much time has passed since we informed you about the acquisition of NextVR for $ 100 million. Now we know that the Cupertine giant has bought another company. Specifically, it is the Ontario Inductive. The goal is to improve Siri's voice assistant.
Apple has bought a new company to improve Siri.
Even though the company buys smaller companies "secretly", the information always comes to the surface. This time it was no different, and although Apple did not issue an official statement, it later had to confirm the acquisition. Her subject was the Ontario Inductive. The company has created a technology that can use artificial intelligence to automate the identification and correction of errors in data. The Cupertian giant wants to use this knowledge to improve Siri's voice assistant.
Machine learning is an area where Apple has been investing for a long time. We are not only talking about the development but also about the purchases of other smaller companies. In recent years, companies such as Voysis, Xnor.ai, Turi, Perceptio, Tuplejump and many others have fallen under his wing. Artificial intelligence is literally key to a voice assistant. If Siri is to be as "human as possible", she must improve in this area year after year.
The official statement is, "Apple sometimes buys smaller technology companies, and we're generally not talking about our intentions or plans." As we did not learn any further information, we cannot say exactly what the amount for the Ontario Inductive was. Normally, however, the prices of smaller technology companies are around several million dollars. We do not assume that this would be different in this case. If there are other interesting news, we will of course inform you about them.
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